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Diana Morris, Clarity Coach

Diana Morris is a clarity coach who creates a safe space for the uncomfortable journey of self-discovery by meeting you where you are, pinpointing your power, and helping you pivot into authenticity. Folks come to Diana when they’re in the middle of a transition, but aren’t quite sure what their next steps are–she helps them figure it out through 1:1 programs, workshops, books, and online courses. 


Tell us about your business! What product and services do you provide, what’s your “why”, and what need or niche does your business fill?

As a clarity coach, I create a safe space for the uncomfortable journey of self-discovery by meeting you where you are, pinpointing your power, and helping you pivot into authenticity. My mission to make the most of the life I’ve been gifted and to help others do the same, and I do this through 1:1 coaching, workshops and events, books, social media–essentially anywhere I can connect with folks and challenge them to think deeper about what they’re doing and why.

“I love being able to create experiences with people that help them make the most of the life they’ve been gifted.”

What was your “aha” moment that spurred you to start your business? What personal need or desire does entrepreneurship fill for you?

Like many people I followed the prescribed formula of study something for years, leave the classroom, enter the “real world,” and figure it out along the way and that worked… until it didn’t. I landed my “dream” job right out of graduate school, but quickly found myself fed up and burnt out, and then unexpectedly laid off when my company went through a reorganization process. As I questioned whether or not it was possible to get the things I worked so hard for, or if they were even worth it, I had two important realizations: 

1. things will always feel “off” when I don’t listen to (or trust) myself and
2. It is my responsibility to create–and protect–the life I want to live, not anyone else’s. 

These realizations inspired me to share these lessons, strategies, and tools with other folks who find themselves in similar positions of uncertainty and overwhelm so that they can begin living life on their terms, too.

What’s something you wish you had known about entrepreneurship or your industry before starting?

I wish I knew how large the world of entrepreneurship is. As I dive deeper into business in general and the coaching industry specifically, I’m amazed that there’s an entire world I would have never known about if I didn’t actively seek it out. This just speaks to the fact that there really and truly is a community out there for everyone–it’s just a matter of knowing what you’re looking for and making the active decision to actually look for it.

“Things will always feel “off” when I don’t listen to (or trust) myself.”

What does owning a business as a Black woman mean for you? What would you say to other Black women thinking of starting their own business?

Audre Lorde has a fabulous quote that I come back to often: “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” That is what owning a business as a Black woman means to me. 

Being able to create my future, to share myself fully, and dictate the ways in which people have access to my skills and talents is in and of itself self-preservation, especially when I consider the line of work I’m in. Women in general and Black women specifically are often called on to share their intellect and emotional bandwidth for the benefit of others with nothing to show for it outside of “you’re so strong!” and empty platitudes. I love being able to create experiences with people that help them make the most of the life they’ve been gifted, while also challenging them to consider the ways they’re showing up day-in and day-out. 

To other Black women thinking of starting a business, I say do it. If you have the desire and you have the twinge in your gut, follow it. The worst that can happen is “no”. The best that can happen remains to be seen.


Want to learn more about Diana’s work? You can find her at the links below! And check out other Black-owned businesses you should know here.

Website: www.dianaramorris.com
Books/Podcasts Features: www.dianaramorris.com/resources
Instagram: www.instagram.com/dianaramorris

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