Name: Brittany Grace
Company: Not Another Blonde + NAB Media Group
Industry: Influencer Marketing
Age: A lady never tells…
Who are you, where are you from, what do you do?
I’m Brittany, a style and self-development blogger behind Not Another Blonde (@notanotherblonde) and founder of NAB Media Group (@nabmediagroup), a social media and influencer marketing agency based in NYC.
What inspired you to pursue a career in blogger mentoring? What was your path there?
It really kind of just evolved. I was a new blogger looking for help and realized how limited the information was so I started to blog about it and then more and more bloggers started coming to me for guidance so I saw a major opportunity and jumped on it and now I’m fortunate enough to do what I love by helping other bloggers do what they love through my mentorship program, eGuides, content, etc.
What made you realize your services were missing from the blogging space?
The fact that no one was sharing their “secrets”. Every time I asked someone about their journey I got crickets or they completely danced around the question, as if sharing their experiences would somehow make them less successful.
Every day is a challenge for me, whether it be me challenging myself or a client challenging me, dealing with FOMO, comparison, etc.
What about your job brings you the most joy? What challenges you the most?
When my clients experience “wins” whether that be gaining more followers, landing a brand collaboration, increasing their sales, being featured on a certain site, etc. I also love hearing that something I’ve said or done has inspired them, just being that inspiration and having an impact on someone is extremely rewarding. Every day is a challenge for me, whether it be me challenging myself or a client challenging me, dealing with FOMO, comparison, etc. This industry is extremely challenging and I only recommend getting involved if you have thick skin, and even that isn’t enough sometimes but in the end the good outweighs the bad which is why I continue to do it.
What obstacles have you faced, internal or societal, in your career?
Where do I start? Not feeling good enough, not feeling accomplished enough, not feeling like I’m doing enough… social media is funny that way. It’s meant to build connection and draw inspiration but oftentimes leaves us feeling alone, empty, and unfulfilled. We consume other people’s highlight reels and compare it to our messy everyday. Sometimes I have to slow down and remember that’s all social media is – a compilation of people’s BEST moments.
What advice would you give SHEs considering a career path or continuing their journey in your field?
Work harder than anyone else.
What can we expect next from you? Any exciting projects we should look out for?
Yes! @nabmediagroup is re-launching its website – I worked so hard on it with my designer so I’m beyond excited for that, I’m taking on new mentees for spring/summer, and of course we always have lots of fun giveaways happening that help bloggers and brands grow their IGs!
How do you adapt to each of your clients needs?
Through experience. At this point I’m able to spot the type of client I’m dealing with from a mile away so once I learn what their business needs/objectives are I can easily “speak their language”, so to speak, and get them the results they’re looking for in a way that makes sense to them.
What inspired you to take the leap in becoming your own boss?
I always wanted to do it and an opportunity presented itself and I just had to… I was almost forced to! It’s amazing how resilient you become when you’re put into a fight or flight situation.
Who are some of the women you look up to?
I feel like I’d be a horrible person if I didn’t say my mom… but truly first and foremost she is the woman who made me believe I could do anything I wanted to! Some influencers I look up to are The Skinny Confidential, Fashionlush, Something Navy, and Kylie Jenner. I want to explain that last one… so Kylie Jenner was CRUCIFIED for getting lip injections and what did she do? She didn’t run and hide, she didn’t shut down, she started a lipkit business. She capitalized on the one thing people criticized her for and turned it into a BILLION dollar business. She quite literally turned a negative into a positive… and then some! Yes, she had an advantage to begin with but so did her brother Rob and he’s not a billionaire from his sock line so there’s that. In fact there are plenty of celebrities who have had businesses fail despite their credibility yet she’s the only one to beat the odds and become the youngest self-made billionaire.